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legal@metroimpact.com

Bio: Tessa Edick

Tessa Edick is a food entrepreneur with a extensive background in launching food products successfully and a commitment to farm fresh ingredients, responsible eating and honest food.

She expresses her creativity in brand positioning, business development, networking and memorable social marketing concepts. A creative idea machine and constant source of high-energy, she brings passion and compelling ideas for food and lifestyle to all projects.

Edick’s newspaper column, “Meet your Farmer” appears bi-weekly in the Hudson Valley’s local Hudson-Catskill newspapers like the Register-Star.

Columnist: Bi-Weekly Hudson Catskill Newspapers

Company History

Tessa Edick has created product lines for celebrity chefs including Todd English and Tom Colicchio, and has also guided new product development for Whole Foods, Williams-Sonoma, Sur La Table, BJ’s Wholesale, Royal Caribbean, Red Boat Fish Sauce, Chuy Bravo, Van Wyck & Van Wyck, Stone Hearth Pizza, Maya Kaimal, Sauces 'n Love, and EricWilliamsYo, among others.

Prior to launching the Culinary Partnership in 2010 Edick founded Sauces ‘n Love / Scarpetta, where she revolutionized ready-made sauce in a jar, developing two brands of Italian specialty food products into multiple revenue streams. In only five years, she single-handedly secured over 200 print and television media impressions while building the company into an international force with 4,000 stores and millions in revenues.

Thirteen of Edick’s products have earned the National Association for the Specialty Food Trade’s sofi Awards (the food “Oscars”), and two have been featured in “The O List,” a monthly shopping guide in Oprah Winfrey’s O Magazine.

In 2011, Edick launched Friends of the Farmer, which produced the first Hudson Valley Food Lovers Festival, a regional food event celebrating the farm-to-table movement. She also founded the FarmOn! Foundation, A social responsibility which supports the local food system and funds educational opportunities in agricultural for students pursuing farm related careers.

• Fab.com
• Van Wyck & Van Wyck
• Chef David Burke
• ABC Kitchen
• Cow Parade
• White Plains Business
• Maya Kaimal
• Red Boat Fish Sauce
• Heirloom Meals
• Sweet Girl Brownie Co.
• Chatham Brewing Co
• Ginsberg's Foods
• Farm to Table Copackers
• The Fuller Farmer
• MILKimchi
• Luda Conti

Food Education + Farm Preservation FarmOn! Foundation is a 501(c)(3) non-profit organization and public charity that creates and funds youth educational programming and is working to preserve family farming in America.The FarmOn! Foundation was launched in 2011 by Tessa Edick, an entrepreneur with an extensive background in launching innovative food products with a commitment to farm fresh ingredients.

FarmOn! is a movement and collaboration of professional farmers, educators, influencers, supporters, nutritionists, students, and community leaders invested in the future of local agriculture and supporting local economies. FarmOn! Supporters include: TasteNY, Applegate, Bronx Zoo, NYS Department of Ag & Markets, Local Economies Project, Whole Foods Market, SUNY, Marist, Taconic Hills School District, QuestarIII, Cornell Cooperative Extension, the NBA and in 2014, FarmOn! and Disney debut “FarmOn! the Road with Disney” to a large scale audience of children and adults.

FarmOn! Foundation MISSION: is dedicated to bringing awareness to food choices and sources and reinvigorating respect for farming, inspiring young people to choose agricultural careers to create an economic engine connecting rural and urban marketplaces.

By educating entrepreneurially oriented youth on how to create economically and environmentally sustainable farming operations that support succession across generations we engage local communities to participate in the production, distribution and consumption of locally produced food products, we develop a commerce as an economic engine in the Hudson Valley and change the future of farming.

For more information go to the Farm On! Foundation Website: www.farmonfoundation.org

Culinary Partnership presents the 5th annual FRIENDS OF THE FARMER series of events beginning July 2015 in the Hudson River Valley Columbia County, NY, promoting local food, a connection to seed, soil and family farms by engaging the community to raise funds and awareness for succession and sustainability in the region. Meet your farmer. Invest where you live and eat.

Opt out of processed food. Grow the future. Get involved.

Stand up for your farming community + food choices. FarmOn!

Consulting

Culinary Partnership - All Things Culinary

We make products popular. We position, place and promote them to gain exposure, trial, conversion and repeat purchase. We innovate and drive awareness with compelling messages and ingenious innovation. We demand honest food and responsible eating by knowing the sources of our food. We support local, fair trade and invest in our community.

- Brand strategy
- Business Development
- Product Development
- Retail Ready Programs
- Manufacturing
- Co-Packing
- Private Label
- Sales Shake-up
- Distribution
- Idea Innovation
- Event Production
- Fundraising
- Capital Investments
- Social Media
- TV Production

Launches

The Culinary Partnership excels at innovation and differentiation to launch food products with unique creative concepts and a proven sales strategy that makes products popular, well distributed and loved by customers.

YOUR PRODUCT, the brand, needs an integrated strategic approach, to position and develop a wholesale program for a channel specific portfolio of products that build consumer brand awareness, sales opportunities and brand equity.

Differentiators: Decipher what makes you different in category, how you will innovate to be memorable in the minds of consumers.

Branding

People fall in love with brands.

A well-built brand results in customers who will choose the brand over and over again. Good brands build companies. Ineffective brands undermine success. Repeat purchase is key and volume is king.

Cleverly weaving a brand with an identifiable spirit and personality into people’s lives creates customer satisfaction, and long-term loyalty. We believe that true brand insight can only begin with a deep understanding of the environment in which a brand lives and competes.

Successfully delivering a food brand to the world marketplace and succeeding in securing market share requires a well orchestrated strategy implemented with experience, catchy image/message, focus to achieve distribution and high quality to impress the consumer to buy and buy again. Every aspect of the plan must deliver a cohesive and consistent message at all levels and be carefully integrated to be on trend and maximize profit.

In the Media

Columnist

Opt out of processed food. Stand up for your farming community.
Make responsible food choices. Everyday. Three meals a day.
It's easy to do.

Get involved: Bi-Weekly Hudson Catskill Newspapers

Press

• Where You Live
• Founder - Sold company September 2010
• Maya Kaimal Fine Indian Sauce Adventurous Thanksgiving
• Red Boat Fish Sauce
• Van Wyck & Van Wyck
• Arrowhead Farms Cocktail Mixers
• FARM ON!